Extensions – Optimizely Web Experimentation
Reusable templates for making changes in the visual editor.
Super powerful, but under utilized features.
Benefits Include:
- Developers build once and non-technical users can create variations
- Low code, no code needed for marketers to deliver unique experiences
- Fields (images, text, color, etc. ) are set up to deliver custom experiences
- HTML/CSS can be customized to match your brand
- Deliver different types of business logic then experiment and personalize to make each interaction the optimal for your website visitors
Examples:
Extension Library on GitHub:
- Background Image / Replace Image Swapper
- Cart Abandonment / Multi-buy Offer Reminder
- Email Capture Pop-up
- Exit Intent Pop-up
- Header / Footer Banner with (close button, countdown, etc.)
- Live Chat Integration
- Localized Copy Change / Text Swapper
- Optimizely Content Recommendations
- Sidebar Sliding Card
- Social Share Popup
- Timed Modal
- Typed Messages